Emotive Design Methods in Product Branding - Page Tom

Name: Emotive Design Methods in Product Branding - Page Tom
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The aim of this research was to establish how brands can create an emotional relationship with users through the design of their products. Investigations into existing knowledge on brand, emotional design, and branding techniques employed by designers were conducted in the literature review. Further empirical investigations were undertaken to build on the findings presented in the literature. These findings however were with respect to objects in general, with further research required to investigate how branding could affect these findings. Current methods used by working product designers were also sought to compare against those presented in the literature.

EAN: 9783844310672

Kod produktu

078EXN03527KS

Rok wydania

2011

Format

15.2x22.9cm

Język

angielski

Strony

108

Autorzy

Page Tom