Internationalization - Gerard Danford

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An Information-processing Perspective A Study of the Use of Information and Communications Technologies

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14 dni na łatwy zwrot

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As the geographical boundaries of the firm expand, complex organizations emerge which need greater information-processing capacity. The book examines that dynamic process and its information needs. Since internationalization proceeds step-by- step, its success depends on the ability of the firm to gather the necessary information during the process and to effectively utilize that information. Therefore, information-processing plays a crucial role in the internationalization process. However, this role not only increases as the firm further internationalizes, but the ways and means of accessing information and the quality and quantity of information-processing changes during this process. In this book internationalization is operationalized by examining the different stages in that process (products, operations and markets). Information-processing capacity is operationalized by examining the use of information and communications technologies (ICTs).

EAN: 9783639099669

Kod produktu

241FBF03527KS

Rok wydania

Elementy

Format

15.2x22.9cm

Język

angielski