Super cena

Applied Marketing Management - Faustino Taderera

Name: Applied Marketing Management - Faustino Taderera
Brand: OmniScriptum GmbH & Co. KG
Availability: OutOfStock

+ Dodaj do porównania Dodaj do listy zakupowej

Rozmiar

uniwersalny

540,08 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~568,32 zł~~ / szt.-4%

Cena regularna: ~~544,66 zł~~ / szt.-1%

Możesz kupić także poprzez:

Produkt niedostępny

Darmowa i szybka dostawa od 89,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter's generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.

EAN: 9783838364735

Producent

OmniScriptum GmbH & Co. KG

Kod produktu

672EZZ03527KS

Rok wydania

2010

Elementy

336

Oprawa

Oprawa Skórzana

Miekka

Format