Brand Extension - S Sivaneshwaran

Name: Brand Extension - S Sivaneshwaran
Brand: KS OmniScriptum Publishing
Availability: InStock

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This book explores the mediating role of brand extension in the relationship between a company's brand and brand equity. It examines how customer mindsets-whether supportive, neutral, or opposed-impact the link between product mix and brand image. The study highlights challenges faced by major electronics brands in crafting product mix or brand extension strategies and their influence on company growth. Additionally, it discusses limitations of marketing research, including changing consumer behavior, time constraints, costs, and data accuracy, emphasizing the need for effective data scheduling to aid decision-making.

EAN: 9786208423537

Producent

KS OmniScriptum Publishing

Kod produktu

613HDG03527KS

Rok wydania

2025

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język