Sold on Radio - Jim Cox

+ Dodaj do porównania Dodaj do listy zakupowej

Advertisers in the Golden Age of Broadcasting

Rozmiar

Cena regularna~~180,72 zł~~(Zniżka 1%)

179,78 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: 179,78 zł

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.

EAN: 9780786475186

Producent

Kod produktu

953GPV03527KS

Rok wydania

Strony

Oprawa

Oprawa Skórzana

Miekka

Format