Super cena

Corporate Branding in Facebook Fan Pages - Zamith Brito Eliane Pereira

+ Dodaj do porównania Dodaj do listy zakupowej

Ideas for Improving Your Brand Value

Rozmiar

91,76 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~86,83 zł~~ / szt.+5%

Cena regularna: ~~91,81 zł~~ / szt.-0%

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies.

EAN: 9781606499429

Producent

Kod produktu

519FGZ03527KS

Autorzy

Zamith Brito Eliane Pereira

Rok wydania

Elementy

Oprawa

Miekka