Industrial Marketing - Palanisamy Arunkumar

Name: Industrial Marketing - Palanisamy Arunkumar
Brand: OmniScriptum GmbH & Co. KG
Availability: InStock

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593,46 zł

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Bezpieczne zakupy

Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of "becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.

EAN: 9783639309584

Producent

OmniScriptum GmbH & Co. KG

Kod produktu

125FDW03527KS

Autorzy

Palanisamy Arunkumar

Rok wydania

2011

Elementy

292

Oprawa

Miekka