Super cena

Campaigns That Shook the World - Danny Rogers

+ Dodaj do porównania Dodaj do listy zakupowej

The Evolution of Public Relations

Rozmiar

110,16 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~105,42 zł~~ / szt.+4%

Cena regularna: ~~110,40 zł~~ / szt.-0%

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

EAN: 9780749475093

Producent

Kod produktu

397FDA03527KS

Autorzy

Danny Rogers

Rok wydania

Elementy

Oprawa

Miekka