The Connected Consumer - Kumar Dinesh

Name: The Connected Consumer - Kumar Dinesh
Brand: Business Expert Press
Price: 86.83 PLN
Availability: InStock

+ Dodaj do porównania Dodaj do listy zakupowej

Rozmiar

uniwersalny

86,83 zł

/ szt.

Możesz kupić także poprzez:

Produkt dostępny

Darmowa i szybka dostawa od 89,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.

EAN: 9781631571107

Producent

Business Expert Press

Kod produktu

504ESC03527KS

Autorzy

Kumar Dinesh

Rok wydania

2015

Elementy

174

Oprawa

Oprawa Skórzana