Super cena

Inter-Organisational Cooperation and Networks in Destination Marketing - Seth Bhat

Name: Inter-Organisational Cooperation and Networks in Destination Marketing - Seth Bhat
Availability: InStock

+ Dodaj do porównania Dodaj do listy zakupowej

Rozmiar

uniwersalny

670,21 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~635,41 zł~~ / szt.+5%

Cena regularna: ~~676,11 zł~~ / szt.-1%

Możesz kupić także poprzez:

Produkt dostępny

Darmowa i szybka dostawa od 199,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

Individual businesses from a variety of sectors network and work together to create a successful tourist experience. The interdependencies of organisations producing this experience make cooperation a necessity in destination marketing. This study uses the case of the development of the official NZ website www.purenz.com (purenz) to examine the role, form and process of inter- organisational cooperation in destination marketing. The study confirms that there are considerable difficulties in broadening the marketing role of the national tourism organisation (NTO) beyond destination promotion. The study also finds that destination marketing and destination management are still perceived as separate processes in the NZ tourism industry. This study suggests that there are five levels of cooperation in destination marketing: passive acceptance, support, alignment, contribution and pooling. The levels are based on the different types of input that may be required from stakeholders by the NTO and to achieve each level requires different action on the part of the NTO.

EAN: 9783639137538

Kod produktu

254EXI03527KS

Autorzy

Seth Bhat

Rok wydania

2010

Elementy

292

Format

15.2x22.9cm

Język

angielski