Since the e-commerce are booming on sales and information is becoming a
critical resource to firms. How the market information and pricing strategies
impact the performance of e-retailers? Specifically, is the information accuracy
valuable to e-retailers? Can the information sharing effectively improve
the performance of e-retailers? what are the optimal pricing strategies for the
e-retailer? What are the values of information accuracy and information sharing
respectively, given that the product categories are considered? This book
includes three business scenarios addressing the value of market information
and pricing strategies in the Internet retailing. First, we study the product
choice and the value of information accuracy for the online retailers in the
chapter one. Second, we study the marketing information and dual-channel
pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate
the value of cooperative information sharing in a manufacturerecommerce
retailer supply chain in the chapter three. This book is addressed
to professionals, policy-makers, academics, researchers, and managers in IT,
marketing, business and commerce.
