Strategic Management - de Kluyver Cornelis A.

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An Executive Perspective

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Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

EAN: 9781631570735

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Kod produktu

314FDL03527KS

Autorzy

de Kluyver Cornelis A.

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