The Architecture of Image - Craig Park

+ Dodaj do porównania Dodaj do listy zakupowej

Branding Your Professional Practice

Rozmiar

103,99 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~98,39 zł~~ / szt.+5%

Cena regularna: ~~104,17 zł~~ / szt.-0%

Możesz kupić także poprzez:

Produkt dostępny

14 dni na łatwy zwrot

Bezpieczne zakupy

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.

EAN: 9780989338202

Kod produktu

175EXG03527KS

Rok wydania

Elementy

Format

14.8x21.0cm

Język

angielski