The Courage to be Profitable - Ruth King

Entrepreneurs have the courage to start or buy a business. Yet the Small Business Administration estimates that only 47 percent of small business owners make it to their sixth year in business. One major reason is financial. The Courage to Be Profitable solves this financial dilemma. To reach the sixth year and beyond, owners must have the courage to grow profitably and survive. Survival takes understanding the financial part of their business including cash flow and what profit really is. Then it takes implementing a monthly financial review, usually thirty minutes or less, and taking action based on what the review tells them. The Courage to Be Profitable gives readers this step-by-step survival and growth process.