What I Need to Know About Marketing - Stone David A.

How do you go about marketing and selling an expensive something that no one can see, touch, taste or smell? 
 
In this book of columns, essays and blog posts, David A. Stone shares his success stories, gathered over a 40-year career. Trained as an architect, David has guided professionals in business development, sales and client service strategies that have shown consistent, measurable results.  
 
It’s like spending time with David. Read it in one sitting or pick it up from time to time to find some inspiration and encouragement for your marketing efforts.  
 
In a unique, direct, often irreverent style, David gives you hundreds of useful, inspiring thoughts to file under— 
 
What I Need to Know about Marketing