Driven by Innovation - Psaila Etienne

Spanning more than a century of innovation and industrial might, Driven by Innovation: The Comprehensive History of General Motors presents an in-depth exploration of one of the world's most influential automotive giants. From its early days of bold experimentation and visionary leadership to its evolution through economic downturns, global expansion, and digital transformation, this book weaves together the stories of technological breakthroughs, cultural shifts, and strategic pivots that have defined General Motors. Readers will journey through the revolutionary adoption of the assembly line, the rise of consumer culture, and the relentless pursuit of sustainable mobility, all while uncovering how GM's internal dynamics and leadership philosophies have shaped an enduring corporate legacy.

Delving into both triumphs and trials, this narrative offers a nuanced look at how GM has not only adapted to changing markets and regulatory landscapes but also set the pace for global automotive standards. With detailed chapters on corporate restructuring, technological innovations, and the pivotal role of leadership, the book provides a comprehensive view of the challenges and opportunities that have steered GM through decades of transformation-and continues to drive its future in an ever-evolving world.