Influence Marketing for CEO's - Bouillet Stéphane

Name: Influence Marketing for CEO's - Bouillet Stéphane
Brand: Books on Demand
Availability: InStock

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This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers. You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director. Perhaps you are not a CEO, but you work in the influence marketing team? This book is also for you: it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO. In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.

EAN: 9782322238446

Producent

Books on Demand

Kod produktu

414HBK03527KS

Rok wydania

2020

Strony

174

Oprawa

Miekka

Format

14.8x21.0cm