Sales Sucks... But It Doesn't Have To - Mike Latch

What if you could get just one or two more sales every month from the middle-performing 80% of your sales team? Across a sales org with dozens or hundreds of reps, that would translate into huge increases in sales-overnight.

Scaling a sales org has never been an easy feat. In the complex world of consultative sales, new reps take exponentially longer to achieve success-and scaling with today's lackluster sales enablement software is incredibly difficult. Without the right tech and sales process to enable B and C players to navigate product knowledge, handle customer objections, and communicate a sophisticated value proposition during each sales appointment, you're leaving money on the table.

Sales Sucks is the ultimate guide for CEOs, sales managers, and entrepreneurs ready to take their sales operations to the next level. Drawing from their two decades of experience as sales leaders in the solar industry that led to an $825M acquisition, authors Mike Latch and Gregg Murphy unveil the secrets behind transforming consultative sales efforts into high-performing, scalable systems. A clear, consistent sales process that prioritizes authenticity and value, combined with the right custom software, can turn mid-tier performers into top sellers, helping companies grow faster, reduce training time, and maximize revenue-and in this book, you'll learn how to make it happen.