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SEX APPEALS INFLUENCE IN MARKETING OF GOODS AND SERVICES - Tarlumun Iorlumun

Name: SEX APPEALS INFLUENCE IN MARKETING OF GOODS AND SERVICES - Tarlumun Iorlumun
Brand: KS OmniScriptum Publishing
Availability: InStock

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280,85 zł

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14 dni na łatwy zwrot

Bezpieczne zakupy

"Sex Appeals Influence in Marketing of Goods and Services" by Iorlumun Tarlumun, Esther Nguemo Ujia, and Agatha Mngukeghen Tyowuhe explores the historical evolution and contemporary impact of sex appeal in advertising. It discusses the use of sexual imagery to attract consumer attention, examines the ethical considerations and controversies surrounding this advertising strategy, and emphasizes the delicate balance between captivating audiences and maintaining brand integrity. The study aims to illuminate the complexities of incorporating sex appeal in advertisements, considering its effectiveness, societal perceptions, and implications for brand reputation in the Nigerian market.

EAN: 9786208116408

Producent

KS OmniScriptum Publishing

Kod produktu

303GZA03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język