Strategic Mastery - Asmaa Reffas

Name: Strategic Mastery - Asmaa Reffas
Brand: KS OmniScriptum Publishing
Availability: InStock

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This book, "Strategic Frameworks for Competitive Advantage: Exploring the X and O Theory in Contrasting Marketing Approaches to Winning Public Contracts: Comparative Study of Two Algerian Contractors," delves into the strategic methodologies employed by private and public enterprises in securing public procurement contracts. Through the innovative lens of the X and O Theory, we analyze the proactive and aggressive strategies of the X Company type against the reactive and defensive approaches of the O Company type. Our comparative study focuses on two Algerian contractors - one private and one public. We explore their sourcing strategies, company presentations, quality assurance, partnerships, market intelligence, brand image, competitive strategies, financial management, marketing, and relationships. By categorizing these companies into subtypes such as XXO, XOX, and OOX, we provide a nuanced understanding of how different strategic blends impact their success in the competitive landscape of public procurement. This comprehensive analysis offers valuable insights for business leaders, strategists, and policymakers.

EAN: 9786207995288

Producent

KS OmniScriptum Publishing

Kod produktu

093GYZ03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język