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I bambini come pubblico pubblicitario - Gülerarslan Aşina

Name: I bambini come pubblico pubblicitario - Gülerarslan Aşina
Brand: KS OmniScriptum Publishing
Availability: InStock

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Rozmiar

uniwersalny

226,47 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~226,47 zł~~ / szt.0%

Cena regularna: ~~227,88 zł~~ / szt.-1%

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Produkt dostępny

Darmowa i szybka dostawa od 199,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

As a form of communication, advertising is one of the most important marketing tools, announcing goods, brands, products and services to existing customers and potential audiences through traditional and new media. Reaching a wide audience, television is still one of the most powerful, traditional and "undated" advertising media. TV, as a commercial medium, succeeds in creating "consumers" and has a pervasive influence on children and adolescents. Currently, marketing related to children and teens is undoubtedly one of the most valued divisions in marketing communications. The world of children has long been integrated into that of adults due to the pull of technology and the market economy. The advertisements children face at all times and places as a result of technological development play a key role in explaining the outside world, occupying their mental agenda and supporting them in socializing as consumers. The current study is an attempt to discover the image of "television advertising" in the mind of the child, who not only promotes consumption in the family, but is also a consumer of himself. "What is television advertising for children?

EAN: 9786207141296

Producent

KS OmniScriptum Publishing

Kod produktu

255GYY03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język