Super cena

51 Ps MARKETING - Givee Mojtaba

Name: 51 Ps MARKETING - Givee Mojtaba
Brand: KS OmniScriptum Publishing
Availability: InStock

+ Dodaj do porównania Dodaj do listy zakupowej

The 4 Ps of the marketing mix remain relevant for effective marketing today. However, with rapid digitalization, a more holistic approach has emerged: the 4 Es. Addressing challenges such as siloed data and outdated systems is crucial to this shift. With advancements in marketing technology, the rise of IoT, and the explosion of social media, various marketing mix frameworks have evolved-shifting the focus from seller-centric to customer-centric strategies. The days when marketers made all the decisions are long gone. Welcome to the new era of marketing!

EAN: 9786208223762

Producent

KS OmniScriptum Publishing

Kod produktu

267GYN03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język