Innovative Marketing Communications - Guy Masterman

Name: Innovative Marketing Communications - Guy Masterman
Brand: TAYLOR & FRANCIS LTD
Availability: InStock

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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

EAN: 9780750663618

Producent

TAYLOR & FRANCIS LTD

Kod produktu

017GWT03527KS

Rok wydania

2005

Strony

346

Oprawa

Miekka

Format

18.9x24.6cm