Super cena

Mobile Future of Marketing Research - Dominika Hyriakova

Name: Mobile Future of Marketing Research - Dominika Hyriakova
Brand: KS OmniScriptum Publishing
Availability: InStock

+ Dodaj do porównania Dodaj do listy zakupowej

Rozmiar

uniwersalny

293,31 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~278,73 zł~~ / szt.+5%

Cena regularna: ~~295,40 zł~~ / szt.-1%

Możesz kupić także poprzez:

Produkt dostępny

Darmowa i szybka dostawa od 199,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

The convergence of marketing research and mobile communications has provided a foundation for the development of new method of mobile data collection: mobile application. Although mobile applications are widely discussed topic among the marketing research practitioners, none academic work investigated their potential in marketing research. This book aims to fill this gap by examining mobile applications as a data collection method in marketing research. In order to achieve this, advantages, limitations, applications and data quality issues related to the mobile app research were investigated separately. The most important finding to come out of the research was that data quality is perceived as the biggest advantage of using mobile applications in marketing research. Research revealed that use of mobile applications improves response rates, mainly via engagement that is provided to survey participants.

EAN: 9783330049031

Producent

KS OmniScriptum Publishing

Kod produktu

185GVC03527KS

Rok wydania

2017

Strony

228

Oprawa

Miekka

Format

15.2x22.9cm