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ADVERT RATINGS AND STUDENTS PATRONAGE OF ALCOHOL IN MAKURDI, NIGERIA - Elijah APEV Hembanen

Name: ADVERT RATINGS AND STUDENTS PATRONAGE OF ALCOHOL IN MAKURDI, NIGERIA - Elijah APEV Hembanen
Brand: KS OmniScriptum Publishing
Availability: InStock

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"Advert Ratings and Students' Patronage of Alcohol in Makurdi, Nigeria" explores the influence of alcohol advertising on student behavior in Makurdi, Nigeria. The book examines how the appeal and frequency of alcohol advertisements impact the drinking habits of students, focusing on their perceptions, preferences, and consumption patterns.Through a combination of surveys, interviews, and data analysis, the authors provide a detailed account of how marketing strategies in the alcohol industry are perceived by young people in Makurdi. The book highlights the significant correlation between highly rated advertisements and increased alcohol patronage among students, raising important questions about the role of advertising in shaping youth behavior.

EAN: 9786208063658

Producent

KS OmniScriptum Publishing

Kod produktu

989GUV03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język