Key Business Analytics (Book) - Bernard Marr

Name: Key Business Analytics (Book) - Bernard Marr
Brand: Pearson Education Ltd
Availability: InStock

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Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading

EAN: 9781292017433

Producent

Pearson Education Ltd

Kod produktu

9781292017433

Rok wydania

2016

Strony

280

Oprawa

Miekka

Format

15.2x22.9cm