Commercial Research - Ouertani Adel

Name: Commercial Research - Ouertani Adel
Brand: KS OmniScriptum Publishing
Availability: InStock

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This "Marketing Research" book focuses on the marketing research methods used to collect primary data. Its specific objectives are to enable students to: 1. understand the role of marketing research and its contribution to business operations 2. become familiar with the main methods and tools of marketing research, so as to be able to use them appropriately, identify their strengths and weaknesses, and judge their relevance to a research project 3. learn how to apply marketing research techniques and methods (through a real marketing research project). 4. learn how to analyze and interpret research data collected through primary research.

EAN: 9786207911684

Producent

KS OmniScriptum Publishing

Kod produktu

334GTV03527KS

Rok wydania

2024

Strony

Oprawa

Miekka

Format

15.2x22.9cm

Język