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Marketing strategies in the digital era - Benito Nerio

Name: Marketing strategies in the digital era - Benito Nerio
Brand: KS OmniScriptum Publishing
Availability: InStock

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The book 'Digital Marketing Strategies for Artisans of Ecological Jewelry' addresses the relationship between marketing strategies and increased sales in microenterprises in native communities of Rio Negro. With a quantitative approach and a non-experimental design, the research focuses on strategies applied at a descriptive level, with a correlational character and a cross-sectional temporal scope. The study is based on a non-probabilistic census sample of 23 artisans, using personal surveys and questionnaires as instruments. The results reveal a moderate limitation of 0.538, with 11% of artisans employing strategies favorably, 57% moderately favorably, and 32% unfavorably.This book offers insights into how digital marketing strategies impact artisans, enabling them to adapt to changes in the market. commercial.

EAN: 9786207598724

Producent

KS OmniScriptum Publishing

Kod produktu

524GQO03527KS

Rok wydania

2024

Strony

Oprawa

Oprawa Skórzana

Miekka

Format

15.2x22.9cm