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CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES - Thapa Gopal

Name: CONSUMERS' ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES - Thapa Gopal
Brand: KS OmniScriptum Publishing
Availability: InStock

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This research report entitled "Consumers' Attitude towards Video on Demand Service in Nepalese Market" is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.

EAN: 9786207459636

Producent

KS OmniScriptum Publishing

Kod produktu

952GNC03527KS

Rok wydania

2024

Elementy

124

Oprawa

Oprawa Skórzana

Miekka

Format