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CONSUMER PERCEPTION AND PURCHASE INTENTION - Thapa Gopal

Name: CONSUMER PERCEPTION AND PURCHASE INTENTION - Thapa Gopal
Brand: KS OmniScriptum Publishing
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Private label branding, store brand and retail brand are the terms which are used indistinctly to describe brands of consumer goods that are produced according to a retailer and marketed under a retailer name through the retailer outlets. Private label brands are the brands which are managed and owned by the retailers. From the consumers' standpoint, private label brands provide with a competitive alternative to manufacturer brands based on lower prices, due to their lower costs. This study is based on answering what are the factors that a consumer can perceive better regarding private label branding and what factors affects the personal label brand of retailers. No substantial research has been found in the field of private label branding in the context of Nepal.This study is based on the primary data collection from different consumers who uses private labeled food products. Total of 260 respondents were taken as a sample for this study and convenience sampling method was used for data collection. It has been found that three variables namely perceived value, perceived price and trust have significant positive impact on purchase intention of private labeled food products.

EAN: 9786207459995

Producent

KS OmniScriptum Publishing

Kod produktu

232GND03527KS

Rok wydania

2024

Elementy

108

Oprawa

Oprawa Skórzana

Miekka

Format