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Relationship marketing in the Cali hotel industry - Evelyn Arias Martinez Dayhana

Name: Relationship marketing in the Cali hotel industry - Evelyn Arias Martinez Dayhana
Brand: KS OmniScriptum Publishing
Availability: InStock

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uniwersalny

249,49 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~236,56 zł~~ / szt.+5%

Cena regularna: ~~251,14 zł~~ / szt.-1%

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14 dni na łatwy zwrot

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Relationship marketing has become more important in recent years in service companies, and of course in the hotel industry, given that with the development and evolution of information technologies, the client has been offered countless possibilities to satisfy their demands, demanding increasingly personalised services, having the opportunity to access a large volume of information that allows them to compare and choose the option that best suits their needs. This is why the relationship with the guest and the construction of long-term relationships with them has become a task of the utmost importance that has to be dynamised day by day, not only because the guest, unlike in previous years, has full access to information, but also because the competition is increasingly focused on satisfying their needs, turning their stay into unique experiences with which they become an advertising factor of the brand with great power to influence other people. This has led to the construction of CRM models.

EAN: 9786207072507

Producent

KS OmniScriptum Publishing

Kod produktu

408GMU03527KS

Rok wydania

2024

Elementy

Oprawa

Miekka

Format

15.2x22.9cm

Język