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Advertising Strategy - Souza Cunha Rennan Augusto

Name: Advertising Strategy - Souza Cunha Rennan Augusto
Brand: KS OmniScriptum Publishing
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This dissertation aims to understand the strategic behavior of PR (Rádio Popular) via posts in the home appliance retail sector in Portugal. In this way, the theoretical study is defined by the historical contextualization and definition of Digital Advertising as a modern model where the brand, products and services are advertised in the strategic environment, through the use of the brand in the form of visual and audiovisual content on the most used platforms such as: Facebook, Instagram, Google and e-shop. However, the management reinforces the digital positioning to engage connected consumers who are interconnected on online platforms.In this context, strategies via posts in digital advertising will be analyzed to measure the practices used in retail in the domestic appliance sector in Portugal. Finally, the aim is to find out whether consumers have at their disposal forms of entertainment and interaction with the RP brand, as well as the competitor companies that served as a basis for exposing their level of value.

EAN: 9786207165889

Producent

KS OmniScriptum Publishing

Kod produktu

261GMS03527KS

Rok wydania

2024

Elementy

100

Oprawa

Miekka

Format

15.2x22.9cm