INNOVATION AND PROACTIVE DECISION-MAKING - M.WILLIAMS JONATHAN

Some entrepreneurs lack the knowledge and skills to deal with risks created by business uncertainties. Small business entrepreneurs must develop strategies to help them run successful businesses for a long time. Grounded in the uncertainty management theory and enterprise risk management, the purpose of this qualitative study was to explore strategies entrepreneurs, especially those with startups within the food service industry, use to deal with risks created by business uncertainties. Participants were five food and service entrepreneurs within the Northeast region of the United States who successfully dealt with risks caused by business uncertainties