Ultimate Salesforce Data Cloud for Customer Experience - Mukherjee Gourab

Become a Salesforce Data Cloud implementation expert.

Book Description

Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The 'Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation.

The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam.

Table of Contents

1. Introducing Salesforce Platform

2. Introduction to Customer Data Platform

3. Going beyond CDP: Salesforce Data Cloud

4. Salesforce Data Cloud Architecture

5. Implementing a Customer Data Platform

6. Implementing Salesforce Customer Data Cloud

7. Data Security and Privacy

8. Success Stories with Salesforce Data Cloud

9. The Way Forward for Creating Great Customer Experiences

10. Preparation for the Salesforce Data Cloud Consultant Exam

      Index