Storytelling - Lynn Ierardi

Now in its Second Edition!

Includes a new chapter reflecting on massive changes triggered by COVID-19 and other significant events.

Stories have been written, printed, blogged, shared, discussed, debated, and passed down through the generations. Why? Because people have an incredible appetite for stories. Stories trigger a physical response in the same way a delicious meal satisfies.

The global pandemic serves as one of the best examples of the need for storytelling in crisis management. The noise and chaos of crisis can be overwhelming. People are looking for ways to find meaning and connection - particularly in a world that is so polarized. Strategic storytelling can help you to cut through the noise and chaos to reach the hearts and minds of your donors.

Great stories engage donors and raise more money. Studies confirm good storytelling is one of the most powerful ways to engage stakeholders and influence behavior. Stories raise awareness, change behavior, and trigger generosity. Facts and logic are not nearly as persuasive as a good story. Stories penetrate our natural defense systems and become more compelling and memorable. As a result, great stories can be very powerful.

Nonprofit organizations have amazing stories to share - stories of perseverance, fortitude, and generosity. But what makes a great story? What ingredients engage the audience and have an impact? What flavors will spark the appetite and make the mouth water? There are some ingredients that are essential. You just can't make a good sauce (or gravy as my grandfather called it) without tomatoes.

Like a good meal, storytelling can be delicious if it is executed with a bit of strategy. It requires planning the meal, choosing and collecting the right ingredients, and then sharing the meal with the right people, in the right setting, and at the right time.

With the right recipes, you will use stories to engage stakeholders and increase gifts to your organization. In the chapters of Storytelling: The Secret Sauce of Fundraising Success, you will find the recipes to become a storytelling gourmet!