Targeted Email Marketing Sequences - N. Michael Heinen

Real estate marketing has traditionally been accomplished through conventional media outlets such as print advertising since the inception of the industry. However, the digital evolution is changing the way real estate professionals engage with their customers. This doctoral study explored effective digital marketing strategies for increased engagement in real estate. The general business problem was that it was not known what digital marketing strategies were used by property managers at GildEstates to increase consumer engagement or how those marketing strategies could be improved. The specific business problem was that some Real Estate managers lack the necessary digital marketing strategies to increase consumer engagement. The purpose of this qualitative case study was to determine what digital marketing strategies were used by GildEstates to increase consumer engagement and how those marketing strategies could be improved