Big Little Legends - Maxwell Gair

'b'Without Magic, It's Just Marketing'/b''br''br'Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In 'i'Big Little Legends'/i', you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become 'i'irresistible'/i'. 'br''br'But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results-and reveals how they did it. You'll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a "Category of One" for decades to come. 'br''br'You'll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a "Huggable" car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, 'i'Big Little Legends'/i' is jam-packed with reasons why every brand should discover, tell and believe in their own story.