The Sales Dictionary - Thomas Caldwell S

Going back to basics, The Sales Dictionary highlights that not only must we provide a valuable product or service but we also must let people know what we stand for, what we do and what makes us better than or different from our competitors. 

Selling often necessitates climbing a wall of fear or coping with rejection. In the end, however, we can learn and grow, as well as prosper. 

The Sales Dictionary reflects the author's desire to help individuals in sales, as well as those involved in the overall business of life, particularly during the darker periods that often precede success.