The Content Marketing Revolution - May Bruce

Name: The Content Marketing Revolution - May Bruce
Brand: Lulu Press
Availability: InStock

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A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.

EAN: 9780359244508

Producent

Lulu Press

Kod produktu

414GKK03527KS

Rok wydania

2019

Elementy

162

Oprawa

Miekka

Format

15.2x22.9cm