eBook Market analysis - Maciej Mitręga

Name: eBook Market analysis - Maciej Mitręga
Brand: Wydawnictwo Uniwersytetu Ekonomicznego w
Price: 1.32 PLN
Availability: InStock

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The present textbook came into existence mostly as theoretical and methodical guide in the range of complex and extensive subject matter of the market analysis. The author concentrated on the research projects based on secondary sources of information. They are commonly used in practice (also by small firms), because as a rule they are a lot cheaper than the field research. Consequently, the problems of using primary sources of information remained in the book limited only to pointing main methods. The textbook consists of five chapters. Every chapter comprises the short introduction to problems being reviewed. Discussion problems and numerical exercises can be found at the end of each chapter. Numerous cases of analytic activities are included in chapters. Some of these examples are based on the computer software available at most business schools or accessible free via Internet.

Plik elektroniczny, do pobrania po opłaceniu.

EAN: 8372469547

Producent

Wydawnictwo Uniwersytetu Ekonomicznego w

Kod produktu

9B00BDC5EB

Rok wydania

2006

Elementy

129

Autorzy

Maciej Mitręga