Principles of Marketing 8th Edition - Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He
Principles of Marketing, 8th European Edition, pomaga studentom opanować dzisiejsze kluczowe wyzwanie marketingowe: tworzenie żywych, interaktywnych społeczności konsumentów, którzy czynią produkty i marki integralną częścią ich codziennego życia.
Opis w oryginale Principles of Marketing
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help students understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
EAN: 9781292269566
Producent
Kod produktu
9781292269566
Rok wydania
2019
Oprawa
Inna
Autorzy
Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He
Niepotwierdzona zakupem
Ocena: /5
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