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50 Ways to Understand Communication - Arthur Asa Berger

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A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Lévi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

EAN: 9780742541085

Producent

Kod produktu

838FFW03527KS

Rok wydania

Oprawa

Miekka

Format

15.6x23.4cm

Język

angielski