Media Moguls - Palmer Michael

Name: Media Moguls - Palmer Michael
Brand: TAYLOR & FRANCIS LTD
Availability: InStock

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296,63 zł

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14 dni na łatwy zwrot

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The emergence of a few powerful individuals in control of large sections of mass communication industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer show how a handful of own-and-operate entrepreneurs run their empires with a highly eccentric and highly political management style.
Individuals such as Berlusconi, Hersant, and Murdoch, in France, Germany, Italy, Britain and the US, are considered in the context of the changing European media industry. The book considers other, non-mogul trends: the emergence of a European media policy and a European-US-Japanese world media industry. Additional case studies focus on Reuters as a news-and-data super-agency and the part played by advertising and other media lobbies in shaping media policy.

EAN: 9780415054683

Producent

TAYLOR & FRANCIS LTD

Kod produktu

340GWT03527KS

Rok wydania

1991

Strony

272

Oprawa

Miekka

Format

14.0x21.6cm