This book on knowledge sharing, innovation capability, and organizational performance provides the pathway to small medium enterprises (SMEs) who constantly look for ways to increase their market share and raise their profitability and value. It is about how SMEs can utilize their internal strengths to formulate and implement good strategies that will make them better than their competitors. More often than not, firms, especially SMEs rely on external factors to help them become successful, instead of utilizing their internal resources. The book unfolds how firms can improve their performance through internal resources-knowledge sharing and innovation. The aim of this book is to offer a comprehensive material and guide for entrepreneurs, managers, consultants, students and other professionals who are interested in marketing and strategy. This material is written in a clear language devoid of any ambiguity, making it more user friendly.
