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Business Psychology - Hugo Munsterberg

Name: Business Psychology - Hugo Munsterberg
Brand: Kessinger Publishing
Availability: InStock

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Business Psychology by Hugo Munsterberg is a groundbreaking work that explores the intersection of psychology and business. The book is divided into four parts, each of which delves into a different aspect of how psychology can be applied to the world of business. The first part of the book focuses on personnel selection, examining how psychological testing and assessment can be used to identify the best candidates for various job roles. The second part explores the role of psychology in advertising and marketing, examining how businesses can use psychological principles to influence consumer behavior. The third part of the book examines the psychology of management, looking at how managers can use psychological principles to motivate and lead their teams effectively. Finally, the fourth part of the book explores the role of psychology in industrial efficiency, examining how businesses can use psychology to improve productivity and efficiency in the workplace. Overall, Business Psychology is a comprehensive and insightful exploration of the ways in which psychology can be applied to the world of business. It is a must-read for anyone interested in the intersection of psychology and business, and for professionals looking to improve their understanding of how psychology can be used to drive success in the workplace.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

EAN: 9781430445067

Producent

Kessinger Publishing

Kod produktu

347GOQ03527KS

Rok wydania

2007

Elementy

312

Oprawa

Miekka

Format

15.2x22.9cm