Super cena

Impact of Celebrity Endorsement on Consumer Online Behaviour - Charity Ilevbare-Adeniji

Name: Impact of Celebrity Endorsement on Consumer Online Behaviour - Charity Ilevbare-Adeniji
Brand: KS OmniScriptum Publishing
Availability: InStock

+ Dodaj do porównania Dodaj do listy zakupowej

Rozmiar

uniwersalny

280,23 zł

/ szt.

Najniższa cena z 30 dni przed obniżką: ~~265,68 zł~~ / szt.+5%

Cena regularna: ~~282,19 zł~~ / szt.-1%

Możesz kupić także poprzez:

Produkt dostępny

Darmowa i szybka dostawa od 199,00 zł

14 dni na łatwy zwrot

Bezpieczne zakupy

This book is a must-read for any business owner or marketer seeking to thrive in Nigeria's modern-day market. With the rate of social media growth in Nigeria currently in double digits, it has become an attractive tool for marketers to engage directly with their target consumers. As more organisations, brands, startups, and SMEs continue to use social media to connect with their consumers, it is imperative to understand the impact of these marketing tools on consumer purchasing behaviour. Furthermore, with the increasing rate of celebrity brand endorsement in Nigeria, it has become a norm for businesses to adopt this marketing strategy. Celebrity endorsement has proven to be an effective way to reach more consumers and increase brand awareness. However, it is crucial to understand the impact of these endorsements on consumer buying behaviour. This book explores the influence of social media and celebrity endorsements on consumer purchasing behaviour in Nigeria, providing valuable insights for organisations and businesses.

EAN: 9786207466016

Producent

KS OmniScriptum Publishing

Kod produktu

935GND03527KS

Rok wydania

2024

Elementy

Oprawa

Miekka

Format

15.2x22.9cm

Język