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Brand loyalty and lifestyles of fresh meat consumers - Hernández Saavedra Andrés

Name: Brand loyalty and lifestyles of fresh meat consumers - Hernández Saavedra Andrés
Brand: KS OmniScriptum Publishing
Availability: InStock

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This article seeks to establish the relationship between the dimensions that make up brand loyalty and the lifestyles of older consumers in the fresh meat category in the city of Bogotá. To achieve this goal, a literature review of the concepts related to brand, brand loyalty, the dimensions that make up brand loyalty and lifestyles will be carried out. Through the information collected, we will explore the relationship between brand loyalty and lifestyles of consumers in the fresh meat category by means of a quantitative research design with a descriptive correlational scope. The results suggest valid and reliable information on the psychographic attributes of greatest importance for each level of fresh meat purchase loyalty, leading to optimise marketing planning in this industry.

EAN: 9786207191963

Producent

KS OmniScriptum Publishing

Kod produktu

696GMW03527KS

Rok wydania

2024

Elementy

Oprawa

Miekka

Format

15.2x22.9cm

Język