Just Because You Can Cut Your Own Hair Doesn't Mean You Should - Roger D. Hicks

Just Because You Can Cut Your Own Hair Doesn’t Mean You Should

The same can be said of marketing, yet people try it anyway. Unlike many professions, such as a lawyer whose expertise might keep you out of jail or a pilot whose abilities deliver you safely to your destination - marketing may seem to be a less risky do-it-yourself project. However, over time, a haphazard execution of an incomplete marketing plan may result in lost sales, decreased brand loyalty and a weakened brand image. Marketing can be tricky and full of hidden traps andopportunities to make a wrong turn. So if you choose to venture into the marketing maelstrom without a trusted guide - good luck. You’ll need it. But if you follow the tips in this book of humorous marketing observations and advice, you’ll be off to a good start.