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A Successful Arab-American Marketing Strategy - Abrhiem Talil H.

Name: A Successful Arab-American Marketing Strategy - Abrhiem Talil H.
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A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.

EAN: 9783639067163

Kod produktu

457EXO03527KS

Autorzy

Abrhiem Talil H.

Rok wydania

2008

Elementy

188

Format

15.2x22.9cm

Język

angielski