Driven - Psaila Etienne

Driven: The Comprehensive History of Ford Motor Company offers an in-depth exploration of one of the world's most influential automotive pioneers. This book weaves together the rich tapestry of Ford's legacy-from the visionary spark of Henry Ford and the revolutionary introduction of the assembly line to the dynamic transformations in design, leadership, and global strategy. Each chapter captures a distinct era in Ford's evolution, illuminating how the company not only transformed the way automobiles are made but also reshaped the cultural, economic, and technological landscapes of the modern world.

Through engaging narratives and detailed analysis, readers are invited to discover the challenges and triumphs that have defined Ford's journey over more than a century. From its humble beginnings to its bold steps into the digital age and sustainable mobility, this book provides a comprehensive look at how innovation, resilience, and visionary leadership continue to drive Ford forward into the future of mobility.